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Tumblr has become the most trafficked website in USA. A recent statistics shows that the number of visit by the people has increased by 7% (May,09 – Nov,12).
Tumblr.com has the audience of 168.2 mil worldwide with 82.7 mil
blogs and 36.8 billion posts. On an average , daily posts is around 68.7 mil
according to Tumblr website.
Tumblr.com
has a three-month global Alexa traffic rank of 36. About 45% of visits to the
site consist of only one pageview (i.e., are bounces). About 9% of visits to
the site are referred by search engines. About 32% of Tumblr's visitors are in
the US, where it has attained a traffic rank of 18. Its content places it in
the “Hosts” category of websites.
Estimated percentage of global internet users who visit tumblr.com:
Reach %
|
Change
|
|
Last 1 Month
|
2.557%
|
+ 7.9%
|
Last 3 Month
|
2.406%
|
+2.2%
|
So, the statistics shows that, Tumblr
is growing very fast which project it as the next big thing.
Conceptually
a blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts")
typically displayed in reverse chronological order (the most recent post
appears first). Blogging flourishes in the 90s.
Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its
content is typically smaller in both actual and aggregate file size. Microblogs
"allow users to exchange small elements of content such as short
sentences, individual images, or video links". These small
messages are sometimes called microposts.
Through microblogging people now share:
- What they observe
in their surroundings
- Information about events.
- What their opinions are about certain topics.
And most importantly, they do not
require to spend much time on it. Within a very short while using hand held
device it is published. The mass people nowadays seek more exposure and tend to
reveal their thought process.
Microblogging services have
revolutionized the way information is consumed. Microblogging seems nowadays the
future of communication platform because of then following reasons:
- It can be done with simplicity and quickly.
- It requires short attention spans.
- People’s growing desire to remain connected.
- The rising cost of travel that will cut down
on face-to-face meetings.
- The increased affordability, quality and
functionality of digital communication tools.
Computers have been getting smaller and closer to our
faces since their very beginning. First they were in big rooms, then they sat
on desktops, then they sat on our laps, and now they're in our palms. With the
increased number of hand held smart devices, microblogging prospect is even on
the soar.
Tumblr and Posterous had fought a
very tough battle over supremacy in microblogging service where Tumblr appeared
to be the winner in the 3rd Quarter of 2010. Tumblr leaves
Postereous behind the competition. In recent technological world, time actually
flies faster than we can even assume. Things can be altered anytime in this
competitive edge. For instance Myspace was one of the highest visited social
networking website in the world. But within the waves of time Facebook has now
become talk of the town in place of Myspace. Now people, rarely talk about
Myspace. Bottom-line of this discussion is , world of internet is very dynamic
nowadays. To remain ahead of the game you need to evolve in a continuous basis.
For Tumblr specifically, though it bet its main rival Posterous a couple of
years back, but a recent acquisition by twitter (http://specialtake.com/tech-world/posterous-is-a-great-human-resource-acquisition-by-twitter.xhtml) another gigantic microblogging site. Tumblr
must remain vigilant regarding its competitor in order to remain in the
game.
Tumblr could be the next big thing in
microblogging world because it has the uniqueness of blogging service like
WordPress as well as on a microblogging service like Twitter.
Courtesy : alexa, quantcast,
Wikipedia
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