The buzz of the hot high valued acquisition of
Tumblr is not yet over fully and another buzz has started spreading like viral
move.
There is much high anticipation in the social media industry that Google
& Facebook are in a race of acquiring Waze, a popular mobile mapping
application based in Israel.
According to Mashable, Waze has been in talk for
a possible
acquisition with Google & Facebook for as much as $ 1 billion. Besides, it is
confirmed by the relevant stakeholders that Waze may look for an acquisition
price of more than $1 billion. Google and Facebook are
both reportedly interested in the social navigation app. Earlier this
year, Apple was
said to be interested in owning Waze for a similar
price.
Google
& Facebook are yet to decide and close the deal. On the other hand , Waze
is trying to ignite a biding war to drive up the price. Sources think, if Waze
does not get desired price, it may back off the deal talks and use media to
leverage more venture funding.
Its not hard to comment why these two
giants – Facebook & Google are getting crazy to have this deal in their favor. Both these network are competing each other over their dominance on mapping service.
Few
facts about Waze:
- Founded - in 2007
- Founder - Ehud Shabtai, Amir Shinar, Uri Levine,
- CEO - Noam Bardin
- 40 million registered users
- Headquartered in Israel
Brief
on Waze:
Waze is like Apple Maps or Google Maps in
that it lays out directions for drivers on a street grid. It also has voice
navigation. In addition to providing users with directions, it lets users
scan real-time traffic information provided by other Waze users who are driving
on the same roads.
A Waze driver a few miles ahead of
you, for example, could report an accident and that cars aren't moving. Another
might tell you where a cop is hiding around the bend.
Though there have some weaker points of Waze, still as the big players are in a battle of acquiring it, there must have some positive things that override the negative parts whatsoever.
Photo Credi: Allthingsd.com, Google.com, Waze.com
Courtesy: Mashable, Business Insiders
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