A lot more buzz is spreading around regarding the recent declaration of "Facebook Home" by co-founder Zuckerberg. Different folds of discussions are taking place. Few people are commenting it as another version of screen saver, while some are deeply concerned about the security of the users.
Interestingly all are commenting based on few assumptions & perception made on sheer imagination as this particular thing has not released any prototype yet. This innovation is going to hit the world wide web on 12th April'13. So for the time being commenting on the good or bad sides of Facebook home is absolutely foolish act.
To me Zuckerberg , the person who have redefined the social media , is not going to do something whimsically. There is sharp indication of bright future business prospect. Just think for a while, if the screen of your smart phone is pre-occupied with one app , you are so much within its control. This is huge business.
As a business entity if you are in control of the major touch point of your consumers to display your product, you have the absolute monopoly power of making making great business out of it.
Primarily as the name suggests 'Facebook Home' which will let the users have their home screen active with facebook application with live chatting option. So far my understanding says , you will remain logged in and news feed will actively show on your display.
So whenever you will look at your smart pal (phone) you will have to see through facebook. Bang on ... that's the hot spot where you will have the liberty and endorsement for displaying your offerings to the right consumer.
Nowadays, the most common touch points that we use to reach prospective consumers, are either expensive or do a little to grab attention. But this time around, such a concept of permanently occupying the home screen would make the deal so hot for overall businesses.
Again another revolution is just at the doorstep. Stepping upon the uniqueness and first mover advantage, for one more time , Zuckerberg is going to rewrite the history with shared benefit. Giant is making the gigantic leap.
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